Tights for Humans is an experimental campaign by We Love Colors
In a far away place and alien entity named Colo Res discovered that humans were real from a piece of space garbage that was found in space. When Colo shared this information with their friends Wicky and GPX, they did not believe them. Humans were just a crazy idea where they were from, while it was understood that life existed other places, the stories of humanity were labeled as conspiracy theories.
Colo Res, Wicky, and GPX studied Earth from a distance and realized that humanity was not realizing its fullest potential. They found we were not expressing our individual creative energy, they called this energy "colo."
They decided to work on ways to inspire creative expression in humans. And one way they came up with is to make colorful Tights for Humans.